Marketing and sales certificate programs

Bio coming soon. Strategy Service Leader. Key Course Takeaways. Find the right pockets of growth in your market Identify top opportunities Segment your customers to focus your search for better sales growth Manage and maximize your time spent selling Develop the skills to prioritize your accounts Tailor your value proposition to specific customers Drive growth through account planning Conduct an effective sales call to negotiate maximize value Convey an understanding of how to drive value beyond price Track and manage sales performance.

Discover More. Fill out the form below to download program information and connect with us. Download a Brochure Not ready to enroll but want to learn more? Download the certificate brochure to review program details. Download Now. What You'll Earn. Start Now. Watch the Video. Learn how eCornell delivers an unmatched online learning experience to working professionals and organizations across the globe. Who Should Enroll Sales representatives Sales managers Account managers Organizational leaders who want to better understand sales team strategies.

While I was a little unsure what to expect with learning online, it turned out to be the best decision I could have made. The instructors and other students were really dialed in. They always pushed you to the next level, provided unique insights, and answered your questions with real breadth and depth. Request Information Now. Act today—courses are filling fast.

Why do you want to enroll in an eCornell program? When are you looking to start the program? What best describes your current professional level? What is your current job title? Where are you employed? Marketing certificate programs vary considerably, depending on the level and focus of the training.

Some programs teach marketing fundamentals to help graduates qualify for entry-level positions, while others offer advanced material for experienced professionals who wish to expand their skill sets. Students will learn to create branding strategies, analyze market trends, and measure brand and campaign effectiveness.

They may also acquire specialized skills in digital marketing, international marketing, or marketing analytics. Certificates in marketing typically provide the same core content as marketing degrees, but in more condensed formats and without the general education courses. These programs usually provide transferable college credits, which is helpful for students who want to pursue degrees. An associate degree in marketing provides similar core training to an entry-level certificate in marketing in addition to general education courses in science and humanities.

These two-year degrees prepare graduates for the workforce while setting the foundation for further studies. The best online associate marketing degrees offer comprehensive training in different aspects of the profession, such as social media marketing, public relations, and integrated communications. Graduates can then qualify for positions in advertising sales or public relations. Many schools offer marketing certificate programs and degrees to accommodate students of different backgrounds and goals.

Graduates with a certificate in marketing are prepared to take on entry-level roles in advertising, market research, and social media. For experienced professionals in business and community management, marketing certificate programs can build on business and branding fundamentals to tackle complex and advanced concepts, such as fundraising and public relations.

Advertising professionals help organizations market their products and services. Advertising duties may include identifying target markets, creating marketing campaigns, and selling advertising services.

Marketing certificate program coursework in basic branding and consumer markets helps candidates land entry-level jobs, and classes in advertising design, copywriting, and digital marketing can help experienced professionals take on creative aspects of the field.

Market researchers analyze consumer markets and the demand for various products and services. Analysts in this field identify market opportunities for organizations and provide information on competitors, consumer buying habits, and purchasing trends. Certificate in marketing students can prepare for market research roles by taking classes in marketing analytics, research, and statistics. Learners may also take coursework in consumer behavior, branding, and business intelligence training.

Social media professionals manage social media marketing campaigns, create digital content, and foster online communities. These individuals drive consumer interactions and help maintain a company's voice and public appearance. Marketing certificate programs online can equip both new and seasoned marketing professionals with updated skills for these positions.

Candidates seeking social media roles would benefit from taking courses in public relations, digital marketing, and social media. When choosing a certificate in marketing, prospective students should consider their career goals and interests.

Learners should examine the job requirements for their ideal positions and ensure their certificates provide them with the right skill set. Readers can find more information on choosing the right program at the links below. Applicants should ensure that prospective schools possess regional accreditation. Attending non-accredited schools could lead to employment and financial aid challenges down the road.

Marketing students should also consider programmatic accreditation. Many business and marketing programs receive accreditation from industry organizations, such as the Association to Advance Collegiate Schools of Business. This recognition ensures the program's training meets or exceeds industry standards.

Marketing certificate coursework varies based on level and type of training. While every program features its own curriculum, the following section highlights common courses offered by certificate programs. Marketing certificate programs typically take less than one year to complete.

Many programs consist of specialized course credits, which students can finish in less than six months of full-time study. Working professionals can enroll in online marketing certificate programs part time. Students can have up to three years to complete these certificates. Marketing certificate programs train students in certain areas of the field, whereas marketing certifications recognize professionals who meet specific industry standards.

In some cases, the training provided by a certificate in marketing can help individuals acquire certification. While eligibility requirements vary by credential, applicants typically need a combination of prior education and experience to qualify. Some organizations offer optional preparation programs. Marketing certifications usually require candidates to pass an examination, after which professionals can apply for certification.

These credentials often last years and can be renewed by completing continuing education credits. Some common marketing certifications include:. Professional marketing organizations offer benefits to both new and seasoned professionals.

Students and recent graduates can take advantage of career support and mentorship programs, while veteran marketers benefit from networking events, continuing education courses, and professional development programs.

Some organizations accept members from different marketing disciplines across the country, while others limit memberships to individuals from certain geographical regions or specialized groups. Marketing professionals use their skills in many different careers and industries. Marketing degrees and marketing certificate programs provide access to some of the most promising roles in business and finance.

The list below highlights some of the most common career paths for marketing graduates, but certificate-holders can pursue many other positions depending on their experience and education. A certificate in marketing helps graduates acquire both entry-level and leadership positions in public relations, market research, and social media. Professionals with previous experience can use certificates to advance their careers or expand their responsibilities. The best marketing certifications depend on the student and their career goals, as employers typically value credentials that are relevant to their industry.

Some highly valued certifications include the Google Ads and Analytics credentials and digital marketing certifications. Professionals with a certificate in marketing can enter the field in less than a year. These credentials may also help individuals switch careers, advance in their company, or earn more money.

Are you ready to discover your college program? Online Marketing Certificate Program Ranking Guidelines We ranked these degree programs based on quality, curricula, school awards, rankings, and reputation. What Is an Online Marketing Certificate?

Advertising Advertising professionals help organizations market their products and services. Market Research Market researchers analyze consumer markets and the demand for various products and services. Social Media Social media professionals manage social media marketing campaigns, create digital content, and foster online communities. Choosing an Online Program When choosing a certificate in marketing, prospective students should consider their career goals and interests.

Accreditation for Marketing Programs Applicants should ensure that prospective schools possess regional accreditation. Overview of the procurement process used by retailers; execution of pricing strategies, negotiations, retail planning at the category and item level; use of software to analyze data and make procurement decisions. Dimensions of the consumer market and decision-making process of consumers; analyzing economic, psychological and socio-psychological influences on consumer market and buying behavior.

Challenges, problems, and strategies specific to marketing in service industries. Topics include the unique characteristics of services and managing service-oriented businesses; service design and service recovery and others. Students will use a proprietary, cloud-based software tool to learn about underlying models, but prior knowledge of programming languages is not required.

Design, coordination, and management of marketing communications. Focus on the role of integrated marketing communications in the overall marketing process, with emphasis on advertising and sales promotion strategies and tactics. Basic principles of risk management and insurance focusing on operational risks faced by organizations. Covers terminology, sources, dimensions, characteristics, measurement, and assessment of risk along with design and implementation of techniques to mitigate and control risk.

If a student does not have an internship course offered within their degree program or is not a student in the Trulaske College of Business, that student would be advised to enroll in MRKTNG The internship course must be taken at the same time as your internship.

If you completed an internship but did not take an internship course simultaneously, it will not be approved for the certificate. Please apply for the certificate by clicking the " Apply Now " button on this page. Once you declare that you are pursuing the certificate, you will receive a Follow-Up Questionnaire. This is required and you must complete the questionnaire to earn your certificate.

The questionnaire will require information regarding your internship and expected graduation date. If you have not yet completed an internship course, please still complete the questionnaire.